The Impact of Festivals Project


Principal Investigator: George McKay;
Co-investigators: Emma Webster
Collaborators: The EFG London Jazz Festival
Duration: From 2015 to 2016

The Impact of Festivals is a 12-month project funded under the AHRC’s Connected Communities Programme, working with research partner organisation the EFG London Jazz Festival. The Principal Investigator is Professor George McKay, AHRC Leadership Fellow for the Connected Communities Programme, and Professor of Media Studies at the UEA. The Research Associate is Dr Emma Webster, co-founder and co-Director of Live Music Exchange.

The project research questions are:

a) Do festivals contribute to local competitiveness, and if so, how?

b) What contribution do festivals make to the local region in terms of a ‘cultural offer’?

c) What contribution do festivals make to regional economic growth?

d) What impact do festivals have on:
i. the formation of a temporary community (i.e. among festival goers)?
ii. the permanent community which lives at the festival location?

e) How has impact developed over the history of a festival?

f) Drawing on the findings to questions a)-e), what are the processes through which arts and humanities research (including practice-based work) has impacted on festivals?